/ PARTNER · PLAYBOOK

    HOW WE RUN A NIGHT WITH YOU.

    CCD x Social was the first version. Bar Wild is the small-room version. This is the format underneath both, written so a venue or a brand can pick it up and run it with us.

    RUN ONE WITH US →

    / WHO DOES WHAT

    THE SPLIT.

    The venue

    • Runs the bar and the door
    • Holds the room and the licence
    • Keeps the sound system in shape

    Cats Can Dance

    • Brings the crowd and the lineup
    • Sets the production direction
    • Films the night and posts the content

    The partner (optional)

    • A brand or ops partner with a clear slot
    • Access to the crowd, not a banner
    • Agreed up front, in writing

    / THE TEMPLATE

    SIX STEPS. SAME EVERY TIME.

    01

    Pick the room

    A room that cares about sound and fits the night. Small rooms first. Cap the guest list and RSVP only.

    02

    Write the one-page brief

    Date, hours, genres, who does what, what the venue earns, what we film. One page both sides sign off.

    03

    Book the lineup

    Mix of residents and guests. Artists get soundcheck, a full set recording and photo or video. Open decks if the room suits it.

    04

    Add the extra layer

    The thing that makes it ours: pet-friendly outdoors, merch, treats, a partner activity. One extra layer, not five.

    05

    Film everything

    Every set is filmed. The content is the product after the night is over.

    06

    Close the loop

    Recap post, numbers to the venue, lineup and partner notes into the template for the next one.

    / WHAT WE DID

    WHERE IT HAS RUN.

    CCD x Social, Indiranagar

    Two afternoons at Social, Indiranagar: 28 June 2026 and 16 August 2026. House, breaks, UKG and drum and bass inside, pet activities outside from 4 to 8 pm, merch and treats, open decks. Shantam, Sartdawg and Agent Bugs were on the first poster.

    Bar Wild, Indiranagar

    Our most regular room. Episode 1 on 2 April 2025 and Episode 4 on 26 September 2026. A 26 seater, so the programming has to carry the room: listening, small lineups, nothing wasted.

    The bigger pitch

    The original idea was a pet lifestyle festival: three shows at Social Bengaluru and a finale for 2,000 to 3,000 people, co-marketed with the venue, with a pet brand as sponsor and an ops partner. We scrapped the series. The format stayed.